Gibbons Digital works with small and medium-sized businesses to deliver value and increase revenue.
We’ll help you integrate social media into your marketing mix and business processes, and help you achieve maximum impact with your social media strategy.
Please contact us to learn more or call us at 888.381.9051.
We provide the following services for our clients:
Social Media Management
- Update your social media accounts on a regular basis with engaging and relevant content.
- Create posts about your products and/or services, about you and your company and posts about other things that are relevant to your target market.
- Showcase your unique positioning and use social media as a platform for engaging your target market, raising your visibility and driving traffic to your website.
- Monitor the social media accounts on a daily basis and respond to comments and questions. We will work to grow the number of likes and followers.
- Provide you with a monthly report showing the visibility, engagement and reach of the posts.
Social Media Strategy
- Analyze your company’s business objectives
- Clarify your target market(s)
- Review your existing content, e.g., website content, newsletters, etc.
- Understand your key competitive advantage
- Define/refine key messages
- Define categories/topics for social media updates
Social Media Advertising
- Create and manage social media advertising campaigns Facebook, Twitter, LinkedIn or Pinterest. The ads will be targeted toward potential new customers.
- Monitor the ads to ensure we’re getting results
- Provide reports on the progress/results of the ads on a scheduled basis
- Provide customized training to get your organization up-to-speed on specific social platforms and/or the use of social media to achieve business objectives.
- Bridget teaches classes social media for business owners in the Bronxville, Chappaqua and Larchmont/Mamaroneck Continuing Education programs. Please see events/classes page on the website.
- Work with you to come up with topics for blog posts.
- Draft each post, review with you, collect your edits, and provide a final version. Once you approve the post, we will upload it to your blog.
- Post blog articles on your social media channels.
Seach Engine Optimization
- Conduct research to identify the keyword terms that people use when searching for your services.
- Implement these terms in all the key areas of every page on your website to maximize its search engine optimization.
- Continue to monitor and improve your search engine ranking on a monthly basis.
- Create social media profiles and accounts for your company on: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, Houzz, Reddit, Digg, and others.